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This is life 

What is desired more than quality? Trends. The need to be like everyone else instead of what’s suits us best. After all if trends change, they couldn’t have been that special anyway.

The easiest thing to do is fit in. Simply look at what is popular and buy it. Listen to what we are told is cool by apparant experts and give them our hard earned money.

Customers queuing for food on Grainger St, Newcastle, UK


I have just walked by this burger van near the Greys Monument in the city centre. It may in fact be the best burger I will ever have. But what I have learned is that for a queue to be this long, quality isn’t always in the recipe. It could be average, the thrill of being in the cool crowd overcompensating for mediocrity. 

It is astounding how much money goes towards ‘keeping up to date’, another term for blending in with society. Why spend so much money on wanting to be unrecognisable? Another brick in the wall, another drop in the ocean living life with an aim to be accepted instead of glorifying personal strengths and interests.

Life is too short for that. The effort put into adhering to societal norms could be spent changing them for the better. 

Once again, this burger van may not be a culprit, it was just the inspiration for my post. If the queue goes down, I may give it a try.

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